Get more from your conference experience with a lineup of practical, business-focused education designed specifically for pool and spa professionals. All conference education sessions are approved for 1 PHTA CE credit, giving you the opportunity to earn valuable continuing education while gaining insights you can put to work in your business.
This year’s lineup also features four condensed GENESIS courses, bringing the expertise and depth of PHTA’s renowned GENESIS education into focused conference sessions. GENESIS courses are typically delivered as full-day or multi-day programs, making these condensed sessions a unique opportunity to experience GENESIS-level education in a conference-friendly format.
From commercial pool construction and outdoor design to financial leadership, AI, sales strategy, and competitive growth, these sessions are built to help you learn more, lead better, and grow your business.
GENESIS C350 – Making the Break into Commercial Pool Building: What Builders Need to Know Before They Bid
GENESIS D346 – Lighting the Masterpiece: Designing Illumination for Safety, Mood, and Visual Impact
GENESIS D277 – Architecture Meets Landscape: Coordinating Structures, Planting, and Shapes for More Cohesive Outdoor Rooms
GENESIS C314 – Deck, Coping, and Tile: Coordinating Critical Details That Elevate the Entire Project
Outgrow: How to Expand Market Share and Outsell Your Competition with Jennifer Lewis — Driving predictable growth through proactive sales, competitive differentiation, accountability, and data-driven performance.
Building a Better Pool Company with Practical AI: Presented by Accrete Consulting — Identifying practical AI opportunities to improve productivity, profitability, customer experience, and competitive advantage.
Beyond the Books: Strategic Financial Leadership for Pool Business Owners with Matt Talley and Lee Rincon of Talley LLP — Building financial discipline to navigate labor challenges, inflation, and interest rates while strengthening operations, technology, and long-term business value.
Earn your CE credits. Expand your expertise. Take ideas back to your business that make an impact.